Adobe’s Firefly ‘Bulk Create’ lets users edit thousands of images at once

Adobe has unveiled a new Firefly “bulk create” feature that lets content designers make changes to thousands of images once, automating actions such as resizing assets and replacing backgrounds at scale.

Up to 10,000 JPG or PNG images can uploaded to the Firefly Bulk Create tool and accessed via the Firefly browser app. Users can then opt to remove the background for the images, swap in another background image uploaded to the app, or generate a new background using Adobe’s Firefly AI models. Users can also resize assets for social or display ads.

Adobe said it plans to eventually add more options related to recoloring and localization. 

Automating these steps with Bulk Create could save designers days normally spent making small adjustments to large numbers of files, the company said. The feature, for example, could provide consistent backgrounds for product images on an e-commerce site or headshot photos of speakers at a conference.

Currently in beta, Bulk Create will be generally available during the first quarter of the year, Adobe said in a blog post Monday, though a specific launch date wasn’t given. Pricing is consumption based and is available to Firefly Services customers; Adobe declined to provide further pricing details. 

Adobe also announced new Firefly Services APIs. Firefly Services, which launched last year, is a set of more than 20 “APIs, tools and services” that let developers integrate capabilities from Firefly, Lightroom and Photoshop into custom workflows. 

Adobe said its Custom Models feature — which lets customers “fine-tune” Firefly to fit their own brand by training Adobe’s generative AI models on their own assets — will be available as a Firefly Services API later this month. Adobe’s Dubbing and Lip Sync tool, which enables translation of video content into different languages, will also be generally available as a Firefly Services API later this month, and a “digital human avatar” API built on Adobe’s text-to-speech AI model is available in beta this month.

Finally, an InDesign API will be generally available in February.