Are you interested in becoming an influencer? Host Keith Shaw talks with Dustin York, an adjunct professor at the University of Florida, who teaches a graduate-level class called “The science of going viral”. With social media becoming more of an entertainment media, many of the rules have changed around what content becomes a hit versus a flop. The two also discuss why so many companies fail at social media branding or whether they are trying too hard on their social channels.
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